Articles from Mercedes-Benz USA

Mercedes-Benz USA (MBUSA) today announced the appointment of Greg Gates as Vice President of Network Development, effective September 2. Gates succeeds Frank Diertl, who recently retired from the company, and will join the MBUSA executive team at the North American headquarters in Atlanta, Georgia.

Mercedes-Benz USA (MBUSA) today announced it is embarking on an important new chapter for brand marketing, unveiling Lucy Liu—award-winning actress, producer, and director—as the new voice of Mercedes-Benz in the United States.

Mercedes-Benz today announced a leadership change to its North American operations. Effective September 1, Jee-Seop Kim will assume the role of Head of Sales & Marketing of Mercedes-Benz Vans North America. Jee-Seop will succeed Heike Scheuble, who will retire on September 2, after more than 40 years with Mercedes-Benz.

Mercedes-Benz USA (MBUSA) is proud to announce the launch of its 2025 “Dream Days” campaign, highlighting its partnership with Junior Achievement to provide students with long-term outcomes in areas such as financial literacy, career readiness, and entrepreneurial spirit. As part of MBUSA’s commitment to corporate social responsibility, every 2025 Mercedes-Benz CLE Coupe sold helps send a student to a Junior Achievement program during the company's Dream Days campaign, running from May 1 to July 31, 2025.

In celebration of National Volunteer Week (April 21-25, 2025), Mercedes-Benz USA (MBUSA) and Atlanta Falcons Running Back Bijan Robinson teamed up with nonprofit Backpack Buddies of Metro Atlanta to provide essential food supplies and complete meals to Atlanta-based children facing food insecurity. Many students rely on subsidized school meals to receive proper nutrition throughout the week, leading them to face hunger on the weekends – an issue that can lead to difficulties learning, low self-esteem, delayed social and physical development and more. Backpack Buddies of Metro Atlanta works to bridge the gap for students who don’t have access to nutritious food on the weekends and holidays, enabling the kids to focus, learn and fully thrive outside of the classroom.

Mercedes-Benz is announcing a leadership transition in its North American operations. Effective July 1, Adam Chamberlain will become CEO of Mercedes-Benz USA (MBUSA) as well as Head of Marketing and Sales, Mercedes-Benz Cars North America. He will succeed Dimitris Psillakis, who will transition into the role of Senior Strategic Adviser.

Mercedes-Benz USA (MBUSA) today reported Q1 2025 group* sales of 67,400 Passenger Cars. Additionally, Mercedes-Benz Vans reported Q1 2025 group sales of 7,700 units, bringing MBUSA to a total of 75,100 vehicles for the first quarter of the year.

Mercedes-Benz USA (MBUSA) released its third Annual 2024 Corporate Social Responsibility Impact Report, reflecting its ongoing commitment to Driving Your Future, the company’s initiative to empower the next generation in local communities across the country. Through programs focused on educational support, career readiness, child and teen injury prevention, and sustainability and technology, employees and dealers advocate for communities through volunteerism and awareness through countless opportunities each year.

Mercedes-Benz USA (MBUSA) today reported Q4 2024 group* sales of 88,259 Passenger Cars. This brings total Passenger Car sales for 2024 to 324,528 units, representing a 9% year-over-year increase.

Yesterday, Mercedes-Benz USA (MBUSA) partnered with nonprofit Safe Kids Worldwide and Communities In Schools of Atlanta to host a "Holidays with Love" giveback event at Miles Elementary School, part of the Atlanta Public School system, featuring interactive safety stations and holiday-themed activities to bring joy to students while teaching them life-saving winter safety tips. Atlanta United goalkeeper and brand ambassador Brad Guzan also surprised students during the event by delivering brand-new hoodies, as well as reflective hats and gloves.

Mercedes-Benz USA (MBUSA) is proud to announce the launch of its 2024 "Holidays with Love" campaign, inviting customers to embrace every moment of their journeys with loved ones. Building on the success of last year's global campaign, this year’s global creative underscores the special connections that unfold during holiday travels, featuring heartwarming stories and stunning visuals that showcase Mercedes-Benz vehicles as more than a mode of transportation. In conjunction with the creative campaign, MBUSA will host a series of giveback events to bring holiday cheer to children in its communities and share important lessons about passenger and pedestrian safety along with nonprofit partner Safe Kids Worldwide.

Mercedes-Benz USA (MBUSA) today reported Q3 2024 group* sales of 85,037 Passenger Cars. Additionally, Mercedes-Benz Vans reported Q3 2024 sales of 12,769 units, bringing MBUSA to a total of 97,806 vehicles for the quarter.

Mercedes-Benz Vans USA partnered with Goodr, an innovative organization dedicated to waste management and hunger solutions, and appointed Jasmine Crowe-Houston, Goodr Founder and CEO, as the first brand ambassador for the all-new eSprinter. Goodr was presented with the first refrigerated eSprinter Cargo Van by Mercedes-Benz in North America, with a custom upfit by Thermo King of Charleston refrigeration. This collaboration marks a significant step in promoting sustainability and hunger relief initiatives nationwide.

Mercedes-Benz USA (MBUSA) announced the appointment of Marcus (Bart) Herring as Vice President of Sales and Product, succeeding Senol Bayrak, effective August 1. Currently serving as the Vice President of Sales and Product for Mercedes-Benz Canada, Bart Herring will return to the United States to join the MBUSA executive leadership team.

Yesterday, Mercedes-Benz USA (MBUSA) and Safe Kids Worldwide, one of its national nonprofit partners, launched a new children’s book, Clifford Takes a Ride, in collaboration with Scholastic. The book follows the journey of Clifford the Big Red Dog and gives readers essential tips to stay safe in and around vehicles. MBUSA and Safe Kids Worldwide will distribute 30,000 free copies of the book to families across the country through Mercedes-Benz dealerships and Safe Kids Worldwide coalitions. This book and safety tour is part of MBUSA’s corporate social responsibility initiative, Driving Your Future, which aims to empower the next generation.

Mercedes-Benz USA (MBUSA) today reported Q2 2024 group* sales of 84,662 Passenger Cars. Additionally, Mercedes-Benz Vans reported Q2 2024 sales of 10,934 units, bringing MBUSA to a total of 95,596 vehicles for the quarter.

In honor of 130 years in motorsports, Mercedes-Benz USA (MBUSA) hosted a first ever Race Day at Mercedes-Benz Stadium featuring a watch party for the 2024 FORMULA 1 AWS GRAND PRIX DU CANADA. The event brought together customers, fans, MBUSA brand ambassadors and special guests, including Ludacris, Kirk Cousins, model Jess Hart, Eastside Golf founders Olajuwon Ajanaku and Earl Cooper, and more, for an unforgettable celebration of motorsport and the Mercedes-AMG brand.

Yesterday, Mercedes-Benz USA (MBUSA) employees and Atlanta Falcons player Bijan Robinson joined forces with nonprofit organization Little Free Library to build 175 book-sharing boxes, which will be filled with thousands of donated books and installed in communities across the country that have limited access to reading materials, including communities in Atlanta. Little Free Library aims to promote literacy and community engagement by offering free access to books through small, publicly accessible book-sharing stations. Users are encouraged to take a book they are interested in reading and leave a book they have finished for others to enjoy, fostering a continuous cycle of reading and sharing within their neighborhood.

Mercedes-Benz USA (MBUSA) today reported Q1 2024 group* sales of 66,570 Passenger Cars. Additionally, Mercedes-Benz Vans reported Q1 2024 sales of 16,053 units, bringing MBUSA to a total of 82,623 vehicles for the quarter, up 5% from the same quarter last year.

Yesterday, Mercedes-Benz USA (MBUSA) concluded their “Week of Caring” with Children's Healthcare of Atlanta (Children’s) to bring comfort and joy to patients and their families. The week-long giveback initiative brought together over 250 MBUSA employee volunteers to participate in a variety of activities to brighten and uplift patients’ spirits. “Week of Caring” served as the MBUSA employee kick-off event to celebrate the recently announced multi-year partnership with Children’s Healthcare of Atlanta, specifically through the support of Arthur M. Blank Hospital. MBUSA is pleased to support a unique opportunity to provide new possibilities for generations of children to come.

Mercedes-Benz USA (MBUSA) today reported Q4 2023 sales of 72,313 Mercedes-Benz Passenger Cars. Additionally, Mercedes-Benz Vans reported Q4 2023 sales of 17,701 units, bringing MBUSA to a total of 90,014 vehicles for the quarter. Sales in the Top-End segment is up 15% for 2023 compared to 2022 with a total of 94,391 units sold. Strong, sustained demand for EVs propelled 2023 EV growth of 248% for a total of 43,202 vehicles.

At CES 2024, Mercedes-Benz is pushing forward with an exciting range of digital advancements set to transform the customer experience – both in-car and beyond. Central to this is a new MBUX Virtual Assistant that uses generative AI and advanced 3D graphics making interactions between the customer and vehicle more natural, intuitive and personalized. Running on the new Mercedes-Benz Operating System (MB.OS) developed in-house, the MBUX Virtual Assistant will pave the way for an extraordinary digital experience. This year’s CES is also the backdrop for the North American premiere of the Concept CLA Class, which is based on the forthcoming Mercedes-Benz Modular Architecture (MMA). Further highlights include a new in-car music experience called MBUX SOUND DRIVE, which was developed by Mercedes-AMG in collaboration with American entrepreneur will.i.am1. Meanwhile, Mercedes-Benz is elevating in-car audio storytelling through a new collaboration with Audible and Amazon Music. A camouflaged prototype of the new all-electric G-Class is also making its North American debut at booth #4941 in the Las Vegas Convention Center.

Yesterday, Mercedes-Benz USA (MBUSA) teamed up with Atlanta Falcons star and brand ambassador Grady Jarrett to hand out brand new shoes to students at Michael R. Hollis Innovation Academy in Atlanta. The day-long event was part of MBUSA’s “Holiday Love Celebration” giveback with Shoes That Fit – a nonprofit organization that gives children new athletic shoes, so they are better equipped to attend school with dignity and joy.

Mercedes-Benz (MBAG) is launching the “Holidays with Love” global campaign to celebrate the meaningful connections that make the holiday season special. The ad campaign spotlights Mercedes’ innovative and tech-forward vehicles which help people connect for the season and shows friends, partners, and family embracing as they come together within their homes and communities. The EQS Sedan, EQS SUV, EQE SUV, EQB, S-Class, E-Class and C-Class can be seen in the background, highlighting the safety, design and beauty of these vehicles. To celebrate the joy of the holidays and build connection and community, Mercedes-Benz USA is also hosting a “Holiday Love Celebration” giveback initiative that will provide new shoes to thousands of children in need.

Mercedes-Benz USA (MBUSA) today announced a partnership with lifestyle golf brand Eastside Golf to increase access and opportunities to play, learn and grow the sport. Through this “Vehicles for Change” program, the two brands will collaborate on unique activations to build a more inclusive community around the game, and advance golf beyond traditionally exclusive environments. These initiatives will create accessible touchpoints to broader audiences and attract a new generation of diverse golf professionals and fans.

Mercedes-Benz USA (MBUSA) today reported Q3 2023 sales of 71,098 Mercedes-Benz models. Additionally, Mercedes-Benz Vans reported Q3 2023 sales of 18,913 units, bringing MBUSA to a total of 90,011 vehicles for the quarter. As part of its electric product offensive, MBUSA introduced five Electric Vehicles (EQ) to the Mercedes-Benz electric line-up, including EQS Sedan, EQS SUV, EQB, EQE Sedan and the EQE SUV. Strong, sustained demand for EQ and Top-End Vehicles propelled Q3 Top-End growth of 11% for a total of 21,020 vehicles.

Yesterday, Mercedes-Benz USA (MBUSA) hosted “Camp MBUSA” at their headquarters with Atlanta Falcons running back and Mercedes-Benz brand ambassador Bijan Robinson for children from YMCA of Metro Atlanta. The day-long event provided campers with a series of fun field day activities and interactive safety education stations led by Safe Kids Worldwide to educate students about summer safety and injury prevention.

Mercedes-Benz USA (MBUSA) today reported Q2 2023 sales of 77,287 Mercedes-Benz models. Additionally, Mercedes-Benz Vans reported Q2 2023 sales of 18,732 units, bringing MBUSA to a total of 96,109 vehicles for the quarter. MBUSA has introduced five Electric Vehicles (EQ) in the Mercedes-Benz electric line-up, including EQS Sedan, EQS SUV, EQB, EQE Sedan and the EQE SUV. Strong, sustained demand for EQ and Top-End Vehicles propelled Q2 Top-End growth of 40% for a total of 26,927 vehicles.

Mercedes-Benz USA (MBUSA) announced today, three executive appointments to its U.S. leadership team. Melody Lee was appointed Chief Marketing Officer, Heike Scheuble was named Managing Director, Mercedes-Benz Vans and Jee-Seop Kim was announced as Head of Customer Services. All three executive roles will be based in Atlanta, Georgia.

Mercedes-Benz Vans has outlined its focused strategy to target profitable growth in the private and commercial van segments. Key goals of the strategy include: further strengthening the brand’s position in the upper market segments, raising ambition levels for cost and industrial competitiveness, and leading the industry in electric drive technology and digital experience. As a very successful and fully integrated business unit within Mercedes-Benz AG, Mercedes-Benz Vans is the founder and innovator of the light commercial vehicle (LCV) segment – the segment that bridges cars and trucks. Some 30 years ago, it created the “Sprinter” segment, and still today the Sprinter is the flagship of the portfolio. Mercedes-Benz Vans was also a frontrunner in electric vans: In 2010, the division introduced its first electric series production van in Europe, the Vito E-CELL. Now, Mercedes-Benz Vans offers fully electric variants in every segment, from small over midsize to large vans in Europe and China and earlier this year revealed the fully electric eSprinter in North America. With more than 40,000 eVans already sold worldwide, Mercedes-Benz Vans is targeting strong growth and an EV share of up to 20% by 2026 and more than 50% by 2030.

Yesterday, Mercedes-Benz USA (MBUSA) employee volunteers and brand ambassador Matt Ryan built an outdoor learning lab for the students and teachers at Dunbar Elementary School in Atlanta as part of MBUSA’s National Volunteer Week (April 17th -21st). The “Big Dig'' project was facilitated by Out Teach, a national non-profit designed to help schools and elementary teachers reimagine and re-engineer teaching and learning science into something fundamentally more effective and equitable for all students. MBUSA volunteers spent the day transforming the empty schoolyard into a fun project-based learning tool for the students.

Mercedes-Benz USA (MBUSA) today reported Q1 2023 sales of 61,531 Mercedes-Benz models. Additionally, Mercedes-Benz Vans reported Q1 2023 sales of 14,170 units, bringing MBUSA to a total of 75,701 vehicles for the quarter. MBUSA has introduced five Electric Vehicles (EQ) in the Mercedes-Benz electric line-up, including EQS Sedan, EQS SUV, EQB, EQE Sedan and the EQE SUV at the end of Q1. Strong, sustained demand for EQ and Top-End vehicles propelled Q1 Top-End growth of 18% for a total of 24,572 vehicles.

Mercedes-Benz is the world’s first automotive company to bring SAE Level 31 conditionally automated driving to the U.S., with Nevada being the first state to confirm the compliance of the system with state regulations. This significant milestone sets the ground-breaking Mercedes-Benz DRIVE PILOT system apart as the first and only SAE Level 3 system in a standard-production vehicle authorized for use on U.S. public freeways. Complying with the requirements of Nevada Chapter 482A for Autonomous Vehicles, DRIVE PILOT will allow the driver to hand over the dynamic driving task to the vehicle under certain conditions. Mercedes-Benz has the ambition to continue to expand to California later this year with the certification documents already filed with state authorities. DRIVE PILOT will be available in the U.S. market as an option for model year 2024 Mercedes-Benz S-Class and EQS Sedan models, with the first cars delivered to customers in the second half of 2023.

Mercedes-Benz USA (MBUSA) today reported 21% growth in sales of its luxury passenger car portfolio in Q4 2022 over the comparable quarter in 2021. Strong, sustained demand for Electric Vehicles (EQ) and Top-End Vehicles propelled Q4 growth of 21% for a total of 73,019 vehicles. Additionally, Mercedes-Benz Vans recorded Q4 sales of 15,474, bringing MBUSA to a grand total of 88,493 vehicles. On a year-to-date basis, MBUSA recorded sales of 286,764 Mercedes-Benz passenger vehicles in calendar year 2022, a growth of 4% versus 2021, and 64,185 Vans, an increase of 20% versus 2021. This brings MBUSA’s total year-to-date sales to 350,949 units, an increase of 6.5% versus 2021.

Mercedes-Benz is in Las Vegas for CES 2023 to showcase “Tech to Desire” with several developments that will enrich the lives of its customers. Most notably, the automaker announced plans to launch a global high-power Mercedes-Benz-branded charging network. Rollout starts this year in North America in partnership with MN8 Energy and ChargePoint. Mercedes-Benz also revealed a number of other innovations and collaborations that give back time, make life easier and generate excitement for customers in the car and beyond.

Today, Mercedes-Benz USA (MBUSA) donated new shoes to children across the country as part of their Season to Shine holiday giving program through Shoes That Fit, a nonprofit organization that gives kids new athletic shoes to attend school with dignity and joy. MBUSA teamed up with brand ambassador Ludacris and The Ludacris Foundation to deliver donated shoes to students in Atlanta.

Mercedes-Benz USA (MBUSA) today reported Q3 2022 sales of 72,389 Mercedes-Benz Passenger Cars and 15,293 Vans, bringing MBUSA to a grand total of 87,682 vehicles for the quarter, an increase of 23.2% over the comparable period last year. On a year-to-date basis, MBUSA recorded sales of 213,745 Mercedes-Benz passenger vehicles and 48,711 Vans. This brings MBUSA’s total year-to-date sales to 262,456 units, an increase of 3.5% versus 2021.

To address the industry-wide shortage of new technical talent, Mercedes-Benz USA launched multifaceted training programs that aim to benefit the automotive industry by providing career readiness to students who aspire to become automotive technicians. Students can start their journey to become a Mercedes-Benz Technician through participation in three national career development programs: MB Star Connect, MB Campus and MB Drive. These programs are designed to provide a wide range of classroom and hands-on training to students at every entry point.

Today, Mercedes-Benz USA (MBUSA) announced the launch of Mercedes-EQ Experience, an immersive training program for dealership and corporate employees to both deepen knowledge of electric vehicles and create unprecedented pride for Mercedes-EQ, the new sub-brand of electric vehicles. The program is hosted in Alabama and will provide a three-day training session designed to energize, educate, and electrify Mercedes-Benz team members nationwide.

Mercedes-Benz USA (MBUSA) today reported Q2 2022 sales of 79,105 Mercedes-Benz Passenger Cars and 19,730 Vans, bringing MBUSA to a grand total of 98,835 vehicles for the quarter, an increase of 6.9% over the comparable period last year. On a year-to-date basis, MBUSA recorded sales of 141,356 Mercedes-Benz passenger vehicles and 33,418 Vans. This brings MBUSA’s total year-to-date sales to 174,774 units, a decrease of 4.2% versus 2021, a result of supply challenges and restrictions.

Today, Mercedes-Benz USA (MBUSA) announced the introduction of Driving Your Future, the company’s new corporate social responsibility (CSR) program designed to empower the next generation. Through partnerships with nonprofit organizations Safe Kids Worldwide®, Junior Achievement USA® and Johnny Mac Soldiers Fund, the initiative will support educational programs focused on technology and sustainability, career readiness, and child and teen injury prevention.

Mercedes-Benz USA (MBUSA) today reported Q1 2022 sales of 62,251 Mercedes-Benz models. Additionally, Mercedes-Benz Vans recorded Q1 sales of 13,688 units, bringing MBUSA to a grand total of 75,939 vehicles for the quarter, a decrease of -15.5% over the comparable period last year.

Mercedes-Benz USA (MBUSA) announced today the launch of several interactive initiatives to educate consumers across the country about the brand’s first line of electric vehicles, Mercedes-EQ. Consumers in 20 U.S. cities will have the chance to test drive the first vehicle from the line, the all-new 2022 EQS Sedan, which officially arrives in the U.S. market later this fall. Later this month, the luxury automotive brand will also open the first of three Mercedes-EQ Experience brand centers in New York City, where guests will be able to learn more about its commitment to an electric future.

Mercedes-Benz USA (MBUSA) today reported Q3 2021 sales of 55,130 Mercedes-Benz models. Additionally, Mercedes-Benz Vans recorded Q3 sales of 16,055 bringing MBUSA to a grand total of 71,185 vehicles for the quarter, a decrease of -16.4% over the comparable period last year. On a year-to-date basis, MBUSA recorded sales of 215,776 Mercedes-Benz passenger vehicles and 37,767 Vans. This brings MBUSA’s total year-to-date sales to 253,543 units, an increase of 9.9% versus 2020.

Today, Mercedes-Benz USA announced the appointment of Senol Bayrak to the position of vice president, sales and product management, effective November 1, 2021. Bayrak succeeds Adam Chamberlain who, after 12 years, will leave the company and pursue opportunities outside of Daimler.

To celebrate the launch of its first line of electric vehicles, Mercedes-Benz USA has developed an activation at the 2021 US Open to educate fans about its electrification efforts. The luxury automotive brand will engage tournament attendees to create and harvest clean energy that will be used to help power an upcoming exclusive event with global partner Alicia Keys. The Mercedes-EQ family of vehicles will combine sophistication, sustainability, high-end technology and style for an unprecedented fully electric luxury experience. The first vehicle from the line, the all-new 2022 EQS Sedan, will launch later this year.

Mercedes-Benz announced today that they are joining forces with Amazon Prime Video and their highly anticipated film, “Cinderella,” to launch a campaign that celebrates strong individuals and promotes female empowerment. Committed to inspiring, connecting, and encouraging one another, Mercedes-Benz will support this initiative by amplifying powerful stories, highlighting the importance of community and creating support systems. The campaign launches today and will feature a television commercial, exclusive online content and a livestream event, all of which highlight the incredible cast and crew.

On June 11, 2021, a vendor informed Mercedes-Benz that sensitive personal information of less than 1,000 Mercedes-Benz customers and interested buyers was inadvertently made accessible on a cloud storage platform. This confirmation was part of an ongoing investigation conducted in cooperation with the vendor. The issue was uncovered through the dedicated work of an external security researcher. It is our understanding the information was entered by customers and interested buyers on dealer and Mercedes-Benz websites between January 1, 2014 and June 19, 2017. No Mercedes-Benz system was compromised as a result of this incident, and at this time, we have no evidence that any Mercedes-Benz files were maliciously misused.

Today, Mercedes-Benz USA (MBUSA) announced the appointment of Tobias Rist to the position of vice president & CFO, effective June 1, 2021. Rist succeeds Christian Struwe who was appointed head of sales controlling at Mercedes-Benz Cars Europe. Additionally, MBUSA announced Frank Diertl to the position of vice president, retail network development and special projects reporting directly to MBUSA President and CEO, Dimitris Psillakis, as a member of the company’s executive management team.

Employees from Mercedes-Benz USA (MBUSA) and its Southern Region Office in Jacksonville with assistance from a local dealership, Mercedes-Benz of Jacksonville, on Friday delivered a Mercedes-Benz Sprinter Passenger Van to Kim’s Open Door, an area non-profit whose volunteers serve the city’s at-risk children by providing them with access to mentorship, educational assistance, the arts and local community events.

Today, Mercedes-Benz USA announced the appointment of Dianna du Preez to the position of vice president, customer services, effective May 1, 2021. Du Preez succeeds Christian Treiber who, after 28 years, will leave the company and pursue opportunities outside of Daimler.

Mercedes-Benz USA (MBUSA) today reported Q1 2021 sales of 78,256 Mercedes-Benz models. Additionally, Mercedes-Benz Vans recorded Q1 sales of 11,659 units bringing MBUSA to a grand total of 89,915 vehicles for the quarter, an increase of 19.5% over the comparable period last year.