Articles from schleich

Through detailed, lifelike toys, open-ended play, and a new dynamic content hub, schleich® continues to create opportunities for children to learn through imaginative play

schleich®, the world’s leading manufacturer of animal characters and playsets, is amplifying its Share Your Stories initiative.

schleich® makes the iconic animal characters and playsets that let kids’ imaginations run wild. And this summer, the brand is asking children around the world to help their summer fun soar to new heights by including their schleich® dinosaurs, llamacorns, horses, ice monsters and more in the ultimate summer PLAYcation! Whether you are flying to the moon, turning the backyard into a magical fortress or becoming a mermaid in the sea, let your favorite schleich® toys up the ante on fun, adventure, and storytelling. Five lucky families that share their adventures will win every single new product schleich® releases in 2023!* Don’t have a schleich® toy? The first 50 people to visit any of schleich®’s 55 North America flagship stores and say, “I’m on PLAYcation,” will receive a free schleich® toy!

schleich®, the world’s leading manufacturer of characters and playsets, has announced another strong year of sales to close out 2022. With 13% growth in the North America market, schleich® North America delivered an impressive contribution to boost an overall global growth of 8%, marking the 8th consecutive year of strong growth.

schleich®, a leading international toy manufacturer and supplier of realistic animal figures, today announces a new global initiative with the goal of producing figurines and playsets that are made exclusively of sustainable materials by 2027. To ensure resources are used for as long as possible, schleich® is optimizing and certifying all products and packaging in accordance with the Cradle to Cradle® sustainability principle through a close collaboration with the renowned consultancy institute and innovation partner EPEA GmbH.

This holiday season, schleich®, the world’s leading manufacturer of characters and playsets that let kids’ imaginations run wild, is tapping into the storytelling superpowers of children around the world by asking one big question: “do reindeer always have to look the same?” Through thousands of videos and coloring sheets depicting the many different reindeer they’ve imagined, kids shared stories that revealed a powerful understanding of the beauty and strength in being unique, and that differences make us better.